We noticed over the last week that some listings on Google Play are showing when items are available via HBO’s NOW streaming service. We aren’t entirely sure how new this is, as neither company has made any announcements related to it. In fact, some of us here at AP aren’t seeing it at all, regardless of whether we have HBO NOW installed or not.
Two views of the same listing on Google Play
This feature is manifesting in listings as an option in a new drop-down menu, which shows both the price of an item through Play Movies & TV as well as HBO NOW’s subscription price.
Some Google Play listings now show when content is available from other sources (like HBO) was written by the awesome team at Android Police.