Back in December, T-Mobile uploaded a two minute-long short to its YouTube channel, in the style of classic stop-motion specials like Rudolph the Red-Nosed Reindeer. It mostly consists of T-Mobile CEO John Legere telling a story about how he saved the US wireless industry from the “abominable carriers.” It’s a mostly harmless video, but AT&T has decided to file a complaint with the National Advertising Division over it.
The ad only has 11,000 views on YouTube, and an additional 2.5 million views on Twitter, so the video’s impact wasn’t massive in the first place.
AT&T files complaint over “unsubstantiated, false, and misleading claims” in T-Mobile holiday commercial was written by the awesome team at Android Police.