I’ve been told that smartphone enthusiasts are often a bit prickly about their preferences, though OnePlus is taking things to a bizarre new extreme with their latest campaign. Apparently titled “The OnePlus 5T Smart Tests,” the first in the series features two men in underwear—one holding a OnePlus 5T, the other holding a Samsung Galaxy S8—having bits of cactus thrown at them, only able to leave after they open 20 “everyday apps.” Truly, this takes advertising to a bizarre and unwarranted new level, and you should trust me on this because I live in Japan.

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Bizarre OnePlus ads show implausibly odd series of smartphone tests was written by the awesome team at Android Police.

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