As virtual reality becomes more and more mainstream, brands are slowly realising its potential to market to consumers and potential customers. LEGO is the latest company to do this, releasing Brickheadz, a VR app for Google’s Daydream platform and accompanying headset, to the Play Store in ‘unreleased’ beta state. If you’re unaware, as I was, Brickheadz is a LEGO range released earlier this year with blocky characters, using Marvel and DC super heroes.
LEGO jumps into the virtual reality game with Brickheadz for Daydream VR was written by the awesome team at Android Police.